Fresha
29.90 + (2.79% × 5,000 + 200 × 20¢)
subscription$29.90
payment cut$179.50
total /mo$209.40
+ 20% (min $6) of the first visit for every new client the marketplace sends
Compare · prices verified 2026-07-08
Their platform,
or your domain.
Every scheduling tool below hosts your booking page on their site, under their brand — and most of them charge by the head. Here it costs nothing a month: your own domain, your own email, your own customer list, and a percentage that only exists when money actually moves — or one flat $25 that turns even that off. The published numbers, side by side, with sources.
$0 a month · staff included · pay a percentage only when money moves · every competitor number linked below
The table
Published prices, side by side.
Read from each vendor’s own pages on 2026-07-08. A dash means the vendor doesn’t publish it — we don’t guess. Two names are missing on purpose: Vagaro and Linktree don’t publish machine-readable US prices on their own pages, so they don’t get a row.
| platform | per month · 2-person shop | per-staff fees | transaction cut | own domain | own email | own customer list | analytics included | AI-agent ready | crypto-capable | trust receipts |
|---|---|---|---|---|---|---|---|---|---|---|
| Lucerna Noetica | $0 — free forever | $0 — staff included | 5% on card, or 0% on the $25 plan · refunds free8 | ◈ included | ◈ $5–$15 add-on9 | ◈ yours | ◈ self-hosted | ◈ manifest + MCP | ◈ USDC escrow | ◈ on-chain |
| Calendly | $20 · 2 seats1 | $10–$16 /seat/mo1 | none of its own · Stripe/PayPal rates1 | ✕ pages on calendly.com7 | ✕ | — | — | REST API1 | ✕ | ✕ |
| Acuity Scheduling | $27 · up to 6 calendars2 | tier jumps: $16 → $27 → $492 | —2 | — | ✕ | — | — | — | ✕ | ✕ |
| Booksy | $49.99 + tax · 2 people3 | +$20 /mo each3 | 2.49% + 10¢ – 2.69% + 30¢, bundled3 | ✕ marketplace profile3 | ✕ | export via support request3 | ◈ stats & reports3 | — | ✕ | ✕ |
| Square Appointments | $0–$49 · per location4 | $0 — priced per location4 | 2.9–3.3% + 30¢ online · 2.5–2.6% + 15¢ in person4 | paid Square Online upgrade4 | ✕ | ◈ CSV export4 | — | — | ✕ | ✕ |
| Fresha | $29.90 · 2 team members5 | $14.95 /member/mo5 | 2.29–2.79% + 20¢ · +20% (min $6) per new marketplace client5 | ✕ marketplace profile5 | ✕ | —5 | — | — | ✕ | ✕ |
| Stan Store | $29 · single storefront6 | n/a — one creator per store6 | 0% platform · processor rates6 | — | ✕ | — | — | — | ✕ | ✕ |
◈ included · ✕ not in any plan published as of 2026-07-08 · — not published / couldn’t verify
- Calendly — Standard $10/seat/mo, Teams $16/seat/mo, billed annually; payments via its Stripe/PayPal integration; Scheduling API published on the same page. As published 2026-07-08. calendly.com/pricing
- Acuity Scheduling — Starter $16/mo (1 calendar), Standard $27/mo (up to 6 calendars), Premium $49/mo (up to 36), billed annually; $20/$34/$61 billed monthly. Its pricing page publishes no transaction fee of its own — payments run through the processor you connect. As published 2026-07-08. acuityscheduling.com/pricing
- Booksy — $29.99/mo + tax, +$20/mo per additional team member; processing 2.49% + 10¢ (card reader) to 2.69% + 30¢ (mobile/keyed); "Detailed Stats and Reports" listed as included. Client-list export is by request to Booksy support, per its help center. As published 2026-07-08. biz.booksy.com/en-us/pricing
- Square Appointments — Free $0; Plus $49/mo per location; Premium $149/mo per location. Cancellation policies and no-show fees start at Plus. Processing: Free 3.3% + 30¢ online / 2.6% + 15¢ in person; Plus 2.9% + 30¢ / 2.5% + 15¢. Customer CSV export is self-serve from the Square Dashboard; pointing a custom domain at the booking site requires a paid Square Online plan, per Square’s support forum. As published 2026-07-08. squareup.com/us/en/appointments/pricing
- Fresha — Independent $19.95/mo (solo) or Team $14.95 per bookable team member/mo; processing 2.79% + 20¢ online, 2.29% + 20¢ in person; plus a 20% one-time commission (minimum $6) on each new client acquired through the Fresha marketplace, per its help center. As published 2026-07-08. fresha.com/pricing
- Stan Store — Creator $29/mo ($300/yr), Creator Pro $99/mo ($948/yr); 0% platform transaction fee, standard processor rates apply; one creator per storefront. As published 2026-07-08. stan.store/blog/stan-store-pricing
- Calendly booking pages live under calendly.com; its "domain control" feature is an enterprise admin control, not a custom domain for your booking page, per its help center. help.calendly.com — Domain Control
- Our 5% is the platform’s entire cut, taken only on deposits and checkout; refunds carry none, and the $25 plan turns it off. Card processing itself runs on your own Stripe account at Stripe’s standard published rate — 2.9% + 30¢ for online card payments, 0.8% capped at $5 for ACH. stripe.com/pricing
- Email on your own domain: forwarding $5/mo, or a full workspace (webmail, IMAP/SMTP) $15/mo — the workspace includes forwarding, the fees never stack. our pricing page
- Trades software prices are the vendor’s own published list rate for a single user, read 2026-08-29. Both stack a payment rate on top of the subscription, and both bill per user — a second person on the crew moves the line. getjobber.com/pricing
- ServiceTitan publishes no price. Its pricing page asks for a call, so there is no number we could put in the cell without inventing one — the dash is the honest answer and, for a shop with one truck, it is also the useful one. servicetitan.com/pricing
- Ours, and the only cell on this page we grade ourselves on. Work orders, stages, per-stage amounts and the client portal are live today. Issuing the bill is not: the rules that decide whether a stage may be billed are written and under test, and no door calls them yet — so nothing on this platform can send an invoice. Turning that on is a money decision made separately from shipping the code, deliberately. our full pricing
- Contracting invoices are 1%, not the 5% card rate — a $12,000 deck is not a $25 deposit, so it is not priced like one. It applies to the stages you bill a client on a work order; Stripe’s own processing is separate and goes to Stripe, and the $25 plan turns our percentage off on this rail too. the full rate schedule
A worked example
A 2-chair barbershop.
200 bookings, $25 deposits.
That’s $5,000 a month of deposit volume on cards. Full month, all-in, arithmetic shown — sorted cheapest first, and we land last. Keep reading; the sticker isn’t the story.
Calendly
20 + (2.9% × 5,000 + 200 × 30¢)
subscription$20
payment cut$205
total /mo$225
2 Standard seats billed annually · deposits via your own Stripe
Acuity
27 + (2.9% × 5,000 + 200 × 30¢)
subscription$27
payment cut$205
total /mo$232
Standard, billed annually ($34 monthly) · deposits via your own Stripe
Stan Store
29 + (2.9% × 5,000 + 200 × 30¢)
subscription$29
payment cut$205
total /mo$234
one creator per store — the second chair needs a second store
Booksy
49.99 + (2.69% × 5,000 + 200 × 30¢)
subscription$49.99
payment cut$194.50
total /mo$244.49
+ tax on the subscription · processing bundled at Booksy’s rate
Square Appointments Plus
49 + (2.9% × 5,000 + 200 × 30¢)
subscription$49
payment cut$205
total /mo$254
Plus, because no-show fees and cancellation policies start there
Lucerna Noetica — free
0 + 5% × 5,000 + (2.9% × 5,000 + 200 × 30¢)
subscription$0
payment cut$250 + $205
total /mo$455
no subscription — but at this volume the percentage is the expensive way; see the row below
Lucerna Noetica — $25 plan
25 + 0% × 5,000 + (2.9% × 5,000 + 200 × 30¢)
subscription$25
payment cut$205
total /mo$230
the plan turns our percentage off — the $205 is Stripe’s, on your own account
read it honestly
Read our two rows honestly: on the free plan, at this volume, we are the most expensive line on the list — $455, because 5% of $5,000 is $250. That is what a percentage does as you grow. Take the $25 plan and the same shop pays $230, the cheapest line here. The crossover is around $500 a month in card sales, and we would rather print that number than let you sit on the wrong side of it. Everything below $500 is cheaper free; everything above is cheaper on the plan.
Two things the stickers above don’t show. The per-seat math: add a third chair and our line still reads $0, while Booksy’s reads $69.99, Fresha’s $44.85 and Calendly’s $30 — at five chairs it’s still $0 against $109.99, $74.75 and $50. And the marketplace toll: Fresha’s cheapest-on-paper total excludes the 20% (minimum $6) it takes from every new client its marketplace sends — ten of those a month is another $60 or more. Beyond price, no line above sells you your own domain, your own email, your own customer list, an agent-readable shop, or a settlement receipt at any price.
If you run jobs, not appointments
A $25 haircut deposit and a $12,000 deck are not the same business for a percentage, so the trades get their own numbers. Published list prices, read 2026-08-29.
| software /mo | card rate | bank / ACH rate | quote → approve → invoice | money lands in | |
|---|---|---|---|---|---|
| Lucerna Noetica | $0 — or $25 to turn the percentage off | 1% platform + Stripe’s own rate, or 0% + Stripe on the $25 plan13 | Stripe ACH — no platform percentage on the $25 plan | ◈ quoted and staged — sending the bill is not live yet12 | ◈ your own Stripe account |
| Jobber | $39 Core · $119 Connect · $199 Grow10 | 2.9% + 30¢ | 1% (min $0.50) | ◈ quotes and invoices | Jobber Payments → your bank |
| Housecall Pro | $79 Basic and up10 | 2.99% | — | ◈ estimates and invoices | Housecall Pro Payments → your bank |
| ServiceTitan | — quote only11 | — | — | ◈ full field service suite | — |
One contractor · $12,000 invoiced this month · four stage invoices
Jobber Core — paid by bank transfer
39 + 1% × 12,000
software$39
payment cut$120
total /mo$159
the cheapest line here, and it is the ACH rate doing it — on a $12,000 job the rail matters more than the software
Lucerna Noetica — $25 plan, paid by bank transfer
25 + 0% × 12,000 + Stripe ACH (0.8%, capped $5 per payment)
software$25
payment cut$20
total /mo$45
Stripe caps ACH at $5 a payment, so four stage invoices cost $20 whatever the job is worth — the cap is Stripe’s, on your own account, and we add nothing to it
Lucerna Noetica — $25 plan, paid by card
25 + 0% × 12,000 + (2.9% × 12,000 + 4 × 30¢)
software$25
payment cut$349.20
total /mo$374.20
our percentage is off; the $349.20 is Stripe’s, charged to your own account
Jobber Core — paid by card
39 + (2.9% × 12,000 + 4 × 30¢)
software$39
payment cut$349.20
total /mo$388.20
Core is one user — a second person on the crew is a higher tier
Housecall Pro Basic — paid by card
79 + 2.99% × 12,000
software$79
payment cut$358.80
total /mo$437.80
instant payout, where offered, is another 1% on top
Lucerna Noetica — free plan, paid by card
0 + 1% × 12,000 + (2.9% × 12,000 + 4 × 30¢)
software$0
payment cut$120 + $349.20
total /mo$469.20
no subscription at all, and the $349.20 of it is Stripe’s on your own account. The $25 plan still beats it above — but you are not punished for staying free while you find out
read it honestly
Contracting is not billed at the card rate, and that is the whole point of this band: a $25 deposit and a $12,000 deck are not the same business for a percentage. Invoices are 1% — $120 on the month above, where the 5% retail rate would have been $600. The $25 plan still wins at this ticket size, because it turns the percentage off entirely: the same month is $374.20 on card, or $45 paid by bank transfer, since Stripe caps ACH at $5 a payment and we add nothing on top of it. Free is $469.20 — more than the plan, and nothing like a penalty for staying on it while you decide.
What ships today, exactly. A work order is broken into the stages you quote separately, each stage carries its own amount and rail, and the client portal shows them what is waiting on them. Sending the bill is not live yet — the money rules are written and tested, and the door that would charge a client is not open. So the numbers above are what this costs when it runs, not a bill anyone can send you today. We would rather you read that here than find it in week two.
The part that is already true: every payment on this platform is a direct charge. You are the merchant of record, the money is yours from the instant it lands, and our balance is never in the path. And for work that settles on the crypto rail, the deposit sits in a non-custodial hold on mainnet that neither side — us included — can move alone.
What they have that we don’t
The honest gaps.
Booksy and Fresha have native mobile apps and marketplaces that send walk-ins you didn’t market for; Square has card readers on a million counters and a POS that runs the whole till. We have none of that yet — no native app, no marketplace footprint, no hardware. What we sell instead is the part they structurally can’t: the shop on your domain, the list in your hands, and a percentage you can switch off for $25 rather than a plan that grows with you. If discovery traffic is your whole business today, keep the marketplace — plenty of shops run both until the domain carries its own weight.
And the trades gap, said plainly: work orders, stages and the client portal are live; issuing the invoice is not. If your business needs to send bills this week, this is not yet the tool for that half of it — the appointments and deposits half runs today.
Straight answers
Before you switch.
- What does switching actually involve?
- Honestly: a manual import, today. You export your client list from the old platform (Square hands you a CSV from the dashboard; Booksy makes you email support for yours), and we load your services, hours, rules, and list with you during setup. There is no one-click importer yet — when there is, it will say so here. Done-for-you setup exists if you’d rather we drive.
- Is there a contract?
- No, and there is nothing to cancel to keep your shop: running it is free. The optional extras — the fee waiver, mailboxes, a domain — are month to month and you cancel them yourself from your dashboard, without any of them switching your shop off.
- Where exactly does the percentage apply?
- Only where money moves: card deposits and checkout, at 5%. Never on a subscription, never on refunds, and never on tips. Card processing itself is Stripe’s standard rate, paid from your own Stripe account — we are not in the middle of it and we don’t mark it up. If the percentage stops making sense at your volume, the $25 plan turns it off.