Business-in-a-box · 32 modules · live today
A hosted booking page on your own domain, deposits that land in your own Stripe account, and a non-custodial escrow rail that settles on-chain — so the platform can never touch your money. One login, free to run, live today.
0 moved without a human.
A business is a selection of modules
Every one is a gated API. Turn them on as you need them — nothing here assumes what kind of business you are.
Why this exists
Lucerna is one person’s work, and everything on this page is something that already runs. It got built for a plain reason: a business you own outright is the shortest honest route to living on your own terms — and that is worth wanting for everybody, not just for whoever happened to get there first.
Not a landing page — a real one. Customers, money, a domain that is theirs, receipts that hold up. That single question decides what gets built here, and it is why the platform can never hold your funds: a business somebody else can lock you out of is not a business you own.
Every capability here is a module an agent can reach — so the pricing tables, the tax lines, the integrations, the which-plan-am-I-on are work a machine should be doing and you should never have to think about. Today you can describe a shop to your own AI and it composes it. The direction is that running the business stops being a second job you did not ask for.
Who it’s for
Barbers, tattoo artists, consultants, studios, contractors, people who sell time one month and goods the next. Nothing here assumes what kind of business you are, because most small businesses are more than one thing and the ones that last change shape. Turn a module on when you need it — nothing gets rebuilt, and you never move house to grow.
Services, availability, deposits, and your rules — a real scheduling rail, not a calendar widget.
Your custom domain, wired for you. Certs, routing, the well-known manifest — handled.
Stripe Connect to your own account. 5% on card, 2% on escrow, 0% on tips and wallet-to-wallet crypto; refunds carry none.
Lifecycle notices your customers actually need — booking, confirm, cancel, reminder. Consent-first, always.
Counted on our own rail as your page serves — no script, no cookies, no PII. Nobody harvests your customers on the way through.
Why trust it
Not because they won’t — because their architecture won’t let them. Ours is built the other way around, and every claim on this page is checkable.
A hosted booking page set up with you, not a template you fight — services, availability, deposits, and your own cancellation and no-show rules enforced by the machine instead of argued over the counter.
Point your own domain at it and the shop lives there — yourshop.com, not a slug on someone else’s brand. The address on the sign matches the address on the mail.
Building is free — we only earn when money actually moves. Deposits land in your own Stripe account and the escrow rail is non-custodial: the platform can never take the funds. Not won’t. Can’t.
Every settlement feeds a public orders · satisfied · mended score, computed from on-chain receipts — with denominators always shown. Trust you earn with proof, not stars you can buy.
The agent rail
Every shop publishes a machine-readable manifest — lucerna.json — so an agent can
read what you sell, what it costs, and exactly how to book it. A plain HTTP API books
end-to-end against that manifest, live in production — nothing to install. And nothing
settles without a human confirm.
$ curl .../v1/t/marrow-atelier/services marrow-atelier · 3 services · usd svc_01 Consultation 30m $50 · deposit $10 svc_02 Full session 90m $180 · deposit $40 svc_03 Touch-up 45m $80 · deposit $20 $ curl -X POST .../v1/t/marrow-atelier/bookings … ✓ booked · ticket bk_9f3a…c1 · deposit link printed
The trust rail · live on Stellar mainnet
A non-custodial 2-of-3 escrow — buyer, store, arbiter. Two signatures move the funds, so the platform can never take the money. Every settlement feeds a public score no big platform can offer:
How the escrow worksDenominators always shown. You can’t buy it — only trade honestly.
Straight about the state of it
No vaporware on this page. Here’s exactly what you can use right now, and what we’re building next.
lucerna.json manifests on every shopMailboxes and domains are the only things we charge cash for, because they’re the only things that cost us cash — the whole schedule is here.
Start
Sign up, pick a slug, and your booking page is live and taking deposits today. Running your shop is free — no card, no trial timer, nothing switched off until you pay. We take a percentage only when money moves.
Start free — be live today