Store
Full commerce, not a widget.
Catalog, cart, checkout, shipping labels, taxes — a real commerce engine with your storefront on the front of it. Not a buy button bolted to a brochure.
Early access · the all-in-one commerce platform
One login runs
the whole shop.
The store, the bookings, the mailing list, the analytics, and a trust score you actually earn — five rails behind one door. Better Shopify, better Square, better Wix, for the price of one of them.
The rails
Five rails. One product.
Everything a small shop pays five vendors for, built as one platform. Each rail stands on its own; the account ties them together — one dashboard, one bill, one API.
Bookings
Appointments with teeth.
Services, availability, deposits — and your cancellation and no-show rules, enforced by the machine instead of argued over the counter.
Your list, your voice.
Campaigns to the people who chose to hear from you. Consent-first, unsubscribe honored instantly, and the list is yours — not rented back to you.
Analytics
Numbers without the spyware.
Privacy-first analytics on self-hosted Umami. You see what sells and what stalls; nobody harvests your customers on the way through.
Trust
The rail no competitor has.
Escrow-backed reputation: every settlement feeds a public orders · satisfied · mended score. Trust you earn with receipts, not stars you can buy.
One account, no black boxes
Every rail keeps its own gated API and its own data — nothing reaches into anything else’s database. Which means each piece works alone, and all of them work together. That’s the whole architecture, and it’s why the platform doesn’t rot the way app-store stacks do.
The honest comparison
The big three are good.
At charging you.
Shopify, Square, and Wix each do one thing well. The problem is what they do to a small shop’s margins while doing it.
The fee stack.
The plan price is the lobby, not the building. Payment fees on top, extra fees if you dare use your own processor — then the app tax: reviews, bookings, email, analytics, each one another monthly bill from another vendor.
Here those are rails, not apps. One login, one bill, already wired together.
Their appointments, their cut.
Square Appointments is genuinely slick — inside Square’s world, on Square’s tiers, with Square’s percentage riding every dollar in motion. Your no-show policy is whatever your plan allows.
Here the deposit and cancellation rules are yours, and the platform fee is a small flat per-transaction charge — not a percentage escalator.
Pretty, but shallow.
A genuinely nice site builder wrapped around commerce that thins out fast: bolted-on bookings, basic checkout, analytics that flatter more than they inform.
Here the site is the front door of a real commerce engine — the depth is the product, not a template.
Our stance on fees, stated once and kept everywhere: a small flat per-transaction fee on deposits and checkout — not a fat percentage of everything you sell, and never an app tax.
The trust rail
Reputation with receipts.
Non-custodial 2-of-3 escrow — buyer, store, arbiter — so the platform can never take the money. Every settlement feeds a public score no competitor can offer:
How the escrow workspublic trust score — example
312 orders
309 satisfied
2 mended
Denominators always shown. You can’t buy it — only trade honestly.
Early access
Be early. It’s worth it this time.
We’re onboarding a small first cohort — founding pricing, a direct line to the people building it, and a say in what ships next. One email is the whole application.
Request early access